Dicer.ai's Self-Driven Success:Achieving a 5X Reduction in Cost PerLead
As a budding tech start-up, we faced a critical challenge - the need to increase our number of sales calls with qualified leads for our platform, Dicer.ai. At the same time, we had to test and prove the potential of our own software in a real-world setting. The product was still in a state of development, and a significant amount of manual work was required to deliver insights and recommendations. Balancing these priorities with a controlled ad spend meant that every dollar spent had to count.
Determined to "dog food" our own product, we launched an initial campaign, incorporating several creatives and pieces of copy that we believed would resonate with our target audience.Once launched, we took a step back and let our system take the lead. Dicer.ai analyzed our images, video creatives, and copy, as well as the campaign's initial performance data. Our Al then suggested a series of next steps to optimize performance, which included incorporating credibility elements such as awards, certifications, or partnerships to build trust and reinforce our brand's reputation. Our creative team was engaged to implement these changes, based on the recommendations generated by our Al.
What transpired over the next month was remarkable. Our initial cost per lead of $48.74 dropped to just $11.83 - nearly a 5x reduction. But the benefits didn't stop at cost savings alone. By relying on Dicer.ai, we saved significant amounts of time and effort traditionally spent on analyzing and optimizing campaigns. This freed up our team to focus on more strategic tasks.
Unique Selling Point
Determined to "dog food" our own product, we launched an initial campaign, incorporating several creatives and Dicer.ai stands out due to its advanced Al capabilities. It conducts exhaustive, second-by-second analyses of video content to truly understand what works and what doesn't. It identifies objects, the soundtrack used, on-screen text, themes, and dozens of other features, providing unparalleled insights into successful advertising strategies.
Our experience confirmed that Dicer.a is a powerful tool that not only improves ad performance but also facilitates efficient scaling. As our self-service platform advances, we're preparing to scale our own ads. We intend to continue using Dicer.a and its Al-driven recommendations, with an aim to further optimize our product and expand our client base. We're eager to share our success with future clients, demonstrating just how much Dicer.ai can elevate their digital advertising performance.
"Dicer. ai has revolutionized our advertising efforts. Its insightful recommendations led us to almost quadruple our advertising efficiency. We're excited about what the future holds for us as we continue to leverage Dicer.ai's advanced Al capabilities." - AJ Elliot, Co-founder @ Dicer.ai As we continue to embrace Dicer.a, we're confident of achieving even more remarkable results and solidifying our reputation as a leading provider of cutting-edge Al solutions for digital advertising.