Union Square Media, a leading digital advertising agency with tens of millions of dollars in annual ad spend, faced a persistent challenge - continually improving their ad performance to drive more revenue. Despite being highly proficient in media buying and advertising with a variety of platforms, the company was seeking innovative solutions to amplify their advertising success, especially for their lead-gen business focused on auto insurance.
Dicer.ai, with its advanced creative Al, provided Union Square Media the much-needed edge in their advertising strategy. The Al tool scanned all their creatives, including images and videos, and analyzed performance metrics across different permutations. It not only highlighted what was working in their ads but also what could be improved, recommending actionable insights small wins, based on their unique context and at a variety of effort levels:
Moreover, Dicer.ai was seamlessly integrated into Union Square Media's workflow. The Al's reports became a key part of the team's weekly meetings, fostering an environment of data-backed decision-making and continual learning. The most remarkable success came when Dicer.ai suggested a new copy: "Otto's Breakthrough: Transforming Insurance in the Digital Age".
The implementation of Dicer.ai's recommendations yielded significant results for Union SquareMedia. The most striking success came from the adoption of a new ad copy suggested by Dicer.a: "Otto's Breakthrough: Transforming Insurance in the Digital Age."
The performance of this new copy outstripped all other ad copies that Union Square Media had used in the past. In terms of cost per lead, a key metric for any lead-gen business, the Dicer.ai suggested copy outperformed the account average by a considerable margin, reducing the cost by 15%. This translated into enhanced profitability for their auto insurance lead-gen business, thereby contributing to Union Square Media's top-line growth.
"We are a professional agency with millions a month in ad spend. We can't believe the lift we're seeing with Dicer's analysis and predictive campaign settings. Lowered our CPAs by 25% on first pass!" - Josh Keller, Founder of Union Square Media.
Union Square Media remains an active beta client for Dicer.ai. The company is eagerly awaiting the launch of Dicer.ai's self-service platform and looking forward to the integration of Google and YouTube advertising. The partnership continues to evolve, with Union Square Media committed to using Dicer.a regularly and contributing to the product's ongoing enhancement.Through its tailored and data-driven approach, Dicer.a has demonstrated its potential to drive advertising optimization for businesses handling large-scale ad spends. Dicer.a continues to transform the digital advertising landscape, delivering actionable insights and fostering a culture of continual learning and improvement.
Data as of June, 2023